#YOUTUBE ACTIVE USERS TV#
Netflix is actually the top-preferred platform for video viewing on TV screens, with YouTube coming in second among consumers 18-34, per a Cowen & Co. Independent research supports YouTube’s claim that it’s a big player on TVs. The company announced that it is updating the Google Preferred proprietary algorithm (P-score) to include more content that is frequently watched on TV screens and “content that exhibits higher production value.”
adults from November 2018-January 2019.Īnd YouTube wants to expand the bucket of content watched on TVs that it makes available to advertisers. That’s according to a Google/MediaScience survey among 2,000 U.S. On TV screens specifically, YouTube’s Google Preferred ads (representing inventory from the top 5% most popular channels) drove a lift in ad recall of 112% and an average increase in purchase intent of 53%, according to Thygesen. YouTube has previously engaged in chest-thumping about its reach relative to TV - in fact, Thygesen was actually citing research Google commissioned a year ago from Nielsen for the stat. consumers 18-49 in an average week than all cable TV networks combined, Allan Thygesen, Google’s president of the Americas, told the Brandcast crowd. Still, YouTube’s momentum in the living room is a key part of its case to advertisers and agencies about why they should divert spending from traditional TV to YouTube.Īcross all platforms, YouTube reaches more U.S.
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